Learn from Industry Experts.

Featured Speaker: Mark Stuyt, Neural Impact

Modern buyers have changed how they research, select and engage with their vendors and suppliers.

Compounding this challenge, COVID-19 has disrupted established buying patterns, making it even harder for small and medium sized businesses to acquire and retain customers.

Mark Stuyt is the founder and Chief Engagement Officer of Neural Impact, a sales and marketing consulting agency that applies behavioral economics, neuroscience and persuasion psychology to help companies accelerate growth and increase customer loyalty.

Mark will show you how to leverage engagement science and technology to grow your business during an economic contraction.

Featured Speaker: Cecilia Flombaum, Microsoft

Cecilia Flombaum has been in the Microsoft channel for almost 20 years and in the Business Applications space for about 14 years in different capacities. She assumed the lead role in the Business Application Strategy team as part of the One Commercial Partner with worldwide responsibility in August 2017.  In this role she is responsible for capacity planning, capability and growth strategies, and worldwide field execution, all aimed at the development and health of Microsoft’s Business Applications partner ecosystem and co-selling success.

During her Business Applications tenure, Cecilia was Partner Recruitment Lead for Microsoft Dynamics for Europe Middle East and Africa and later Worldwide leading the strategy for attracting, recruiting and on-boarding new partners into the channel ecosystem. Later, she was responsible for the Partner Development Centres worldwide, for which she created the business model, community, and operational framework. She was then worldwide lead for Dynamics channel-related field roles worldwide, and finally served as Chief of Staff for the former CVP of Microsoft Business Solutions.

Featured Speaker: Sharka Chobot, Neural Impact

Your business has been disrupted; how you market and sell needs to change. Learn how to align your messaging and strategy to acquire more customers in a pandemic impacted world.

Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact, a sales and marketing consulting firm that applies behavioral economics, neuroscience and persuasion psychology to help companies radically improve their customer acquisition.

Sharka has over 30 years of experience as a marketing professional and teaches behavioral marketing at the University of British Columbia, Canada.